Beliefs and Perspectives
As a practitioner committed to delivering exceptional care, certain beliefs about Revenue may have shaped your approach to client care. Let’s explore some new perspectives that can turn these beliefs into opportunities for growth and enhanced client experiences:
Belief: "I'm here to help people, not count money."
Belief: "Focusing on money means I'm not focused on patient care."
Belief: "Talking about money with patients feels uncomfortable."
Belief: "It's greedy to think about revenue."
Belief: "I became a practitioner to heal, not to handle finances."
Belief: "I'm afraid patients will judge me if I discuss costs."
Belief: "Money shouldn't be the measure of my success."
Belief: "I don't want to compromise patient trust by discussing finances."
Perspective: Money supports you to enhance a Client-Centric Approach
Increased revenue also allows for investment in better clinic resources, equipment, training of the team, facilities for clients and technologies to support better clinical care and therefore better client experiences, outcomes and satisfaction.
Perspective: Revenue Aligns with increasing your client impact
Revenue is a means to support the clinic's mission of providing quality care and making a positive impact on patients' lives. Increased revenue allows for expanding services (e.g. recruitment, addition of professional disciplines), reaching more patients through marketing spend, and delivering better outcomes with better trained therapists.
Perspective: Revenue is not the objective, rather a measure of Value you provide clients
Recognise that your clients willingly invest in your services because they find immense value in what you offer. Their satisfaction becomes a testament to the impact you're making. Revenue is simply an outcome measure of client’s recognising the value you provide by acknowledging their willingness to pay. Measuring Impact: Consider revenue not just as a number but as a measure of your impact. More revenue often means more lives positively influenced. It's a reflection of the healing and happiness you bring into the world.
Perspective: Revenue is more meaningful when aligned to your own growth
Set financial goals that align with your mission. Imagine the positive impact when your revenue goals are directly linked to the number of lives you aim to improve. Afterall, revenue is simply an outcome measure of the value you’ve delivered for the people you care for and each milestone achieved signifies more people have been supported by you and the clinic. Link revenue to career growth and opportunities:
Explain that increased revenue creates more financial stability for the clinic, which translates to potential career advancement and growth opportunities for practitioners.
Discuss how revenue growth enables the clinic to offer competitive compensation, bonuses, or incentives for high-performing team members.
Perspective: Revenue supports stability and sustainability for your teammates
Envision a practice where your focus is solely on your clients' well-being. Financial stability of your income and the clinic's income ensures you can dedicate all your energy to understanding their needs and providing exceptional care. By understanding the role of revenue, you can sustain your role (employment), ensuring you’re available to help more people in the long run. Picture a future where you can serve your clients with unwavering dedication, knowing that your financial stability ensures consistent and reliable care over the years. Your Mission: Reflect on your mission of healing and helping others. Consider how financial stability equips you to extend your healing touch to more people, making a significant difference in their lives. Ie you’re not worrying about if the clinic can meet payroll obligations, you know there’s ability for the business to keep operating and serving your community, there’s likely opportunity for your growth in earning potential, the team are not stressed because of financial strains that affect their ability to be present in the care of their clients or have the necessary resources to provide adequate care
Remember, your journey as a healthcare professional is deeply interconnected with the financial health of your clinic. Your ability to help more people, help them more often over their life and add more value at each point of their journey can be measured by clients’ willingness to pay and they recognise that contribution you make to their health and wellbeing through monetary exchange (revenue).