Definition
The number of clients who attend an individual appointment with a different service (profession) for the first time.
Note: They are not new clients to the clinic, they are new clients to the service.
Example 1
Johnny is a client who has seen the physiotherapist (Daniel) for 8 visits. Daniel is now referring Johnny to his colleague within the same clinic for Podiatry care. The podiatrists name is Shane. Therefore Johnny is starting his journey with a new service within the clinic - Podiatry. Johnny is not a new client to the clinic, but is a ''new client'' to Shane the Podiatrist - we want to call this metric, New to Service.
Note: If Johnny returns to Daniel later, it will not be counted as a New to Service for Daniel because it’s not the FIRST time he visits Daniel.
Example 2
Jenny is attending her first ever appointment at the clinic.
She is booked to see David the physiotherapist.
Jenny is considered a ‘New Client’ but not ‘New to Service’.