Learn more broadly about How to Set Meaningful Metric Targets

Question: Allie, a practitioner, has a target to generate $200,000 of Total Revenue over a 12 month time period. Therefore, what could the weekly target be?

Answer: To determine the weekly target, you'll need to consider how many 'working weeks' will be available to see and serve clients. You will need to primarily account for 'unavailable weeks' due to leave (e.g. Personal Leave, Public/Bank Holidays, Annual Leave etc) and any other clinic closures (e.g. Team Retreats, Training Days, Refurbishments etc).

Over a 12 month time period there are 52 weeks. Typically, after adjusting for 'unavailable weeks' (~ 4-8 weeks) a practitioner will have somewhere between 44-48 'working weeks' available to see and serve clients.

Calculating the Total Revenue Target:

[Working Weeks]: [Weeks in a year] - [Unavailable weeks]

[Working Weeks]: [52] - [4] = 48

Total Revenue Target (per week): [Total Revenue Target per year] / [Working Weeks]

Total Revenue Target (per week): [$200,000] / [48] = $4,166

This weekly target for Total Revenue ($4,166) ensures that Allie, the practitioner can still meet the annual target even with the leave accounted for.

Note: if Allie, the practitioner works more than 48 weeks, then it's likely the annual target will be exceeded.