Definition
This is the total monetary value a client spends at the clinic on average over their lifetime.
Formula
Lifetime Value = [Patient Visit Average] x [Average Revenue]
Example
Allie, a practitioner, has a Patient Visit Average of 12 Individual Appointments per New Client. The Average Revenue generated per visit (Individual Appointment) is $180. Allie's Lifetime Value can be calculated as:
Lifetime Value: [12] x [$180] = $2,160
Learn how to improve Lifetime Value